Advertisement

     Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser.

     Characteristic / structure of advertisement:

1. Language using the correct or suitable word.

2. Using the interesting and suggestive expression.

3. Text of advertisement should be directed to the goals.

4. Content of the advertisement:

     - Objective

     - Honest

     - Brief

     - Clear

     - Not allude group or other products.